Trends in Type
While at the grocery store the other day, I noticed the striking similarity of all the laundry detergent packaging. So, I documented.
Apparently if you’re selling soap, first you need a one syllable name (unless your name contains the word or prefix “oxy,” then you’re allowed two+ syllables). Proceed to create a logo for that name that ascends to the right, add bright colors, and voila: your product looks like every other product on the market! No wonder I spend so much time in the grocery store; everything looks the same!