Trends in Type
While at the grocery store the other day, I noticed the striking similarity of all the laundry detergent packaging. So, I documented.
Apparently if you’re selling soap, first you need a one syllable name (unless your name contains the word or prefix “oxy,” then you’re allowed two+ syllables). Proceed to create a logo for that name that ascends to the right, add bright colors, and voila: your product looks like every other product on the market! No wonder I spend so much time in the grocery store; everything looks the same!
You forgot to mention.. Add an Offset Path!
Holy smokes! Now the next case study should be whether or not the thickness of the stroke around the typeface is related to the price. Perhaps bevel & emboss is 10% more? What about glow & drop shadows? Oh and look at those starburst sun rays behind each name! At least Xtra went with a flowing rainbow. Wisk probably couldn’t afford the designer’s rate of tilting the whole word, so they went with slanted ascenders instead. And look at those sparkles on Surf! Now if that doesn’t say “clean” I don’t know what does.
Type trends of the detergent world…
How do the dryer sheets line up?
There wasn’t any time for fabric softeners.
I wonder what “smells so good” smells like.